In March 2020, P&G in Europe announced we’re making donations totaling $10 million in products and financial support toward relief efforts for the #COVID19 response. This significant donation delivered everyday cleaning, health and hygiene essentials to those who need it most.
Our partner International Federation of Red Cross and Red Crescent Societies will direct $1 million of this donation to improve the lives of vulnerable people across the continent during these challenging times. We are also working with Red Cross and Red Crescent National Societies and local foodbanks to provide everyday essentials to people in need, especially families, elderly citizens and health professionals.
These donations define how we’re stepping up to Lead with Love.